BIG TOP MAROOCHYDORE signage

Demographics has had the good fortune of working with the Buchan Group Architects for close to a decade and with prestigious retail projects both here and abroad it's a relationship we hope will last for many years to come.

Our work has been predominantly identity based graphics which we then integrate into all facades of the retail environment while working closely with the graphics, interior, and architectural team to ensure a consistent and coherent brand experience.

One such project was for Big Top Shopping Centre in Maroochydore, on Queensland's Sunshine Coast . Working with an existing brand we created a whole suite of environmental graphic elements to add charm and character to this newly refurbished shopping centre. The open plan format allows local farmers, growers, and crafters to display their goods in a market stall setting, so it seemed fitting to capture some of this rustic charm in our graphic approach with the installation of hand painted graphics and way finding signage that was both cost effective and visually appealing to our target audience.