This is a branding project that hits close to home. We set up and co-founded Thirsty Merchants back in 2015 when the craft beer industry was booming in Australia. It was a natural progression for us as we were already working so closely with new breweries and bars designing a lot of their merchandise along with creating their brands. So we set up Thirsty Merchants to accommodate the growing demand for high-quality merchandise and promotional items within this niche market. Demographics not only created the brand identity which was tailored to appeal to our specific target market but we also created the name generation and taglines and spent many years building the brand to what you see today.
Thirsty has since extended its offering to beer festivals and every imaginable brand application for its customers. It pushed our creative limits and allowed us to flex our creative muscle in new and previously unexplored avenues. It also gave us a unique indepth understanding of the production techniques while allowing us the creative freedom to design bespoke items including our own range of merchandise and apparel. We have since sold our share in Thirsty Merchants Pty Ltd so we could concentrate our efforts on design and branding here at Demo. We are very proud of what we helped create and the valuable lessons we learnt not only in our trade but also in starting a new business and building a profitable company outside of our chosen field of design here in Australia.
SERVICES RENDERED:
LOGO DESIGN / IDENTITY DESIGN / WEB DESIGN / SIGNAGE / HAND PAINTED MURALS / CUSTOM BESPOKE SIGNAGE / MERCHANDISE / PRINT COLLATERAL / PACKAGING / GLASSWARE / POS / ILLUSTRATION
LOGO DESIGN / IDENTITY DESIGN / WEB DESIGN / SIGNAGE / HAND PAINTED MURALS / CUSTOM BESPOKE SIGNAGE / MERCHANDISE / PRINT COLLATERAL / PACKAGING / GLASSWARE / POS / ILLUSTRATION