COMMON GROUND SPIRITS

Common Ground Brewing is a brand that has grown from Milton Common, an award-winning hospitality venue in the shadows of the iconic XXXX Brewery here in Brisbane. We first came on board to brand the venue and later extended the brand offering to include Common Ground Brewing, Common Ground Spirits and more recently Common Ground Cellars. Although this extended family was not planned (nor was it a happy accident) we have linked the branding so everything shares the same visual language but we have injected a unique personality into each so they work individually and as a collective. This is particularly evident in the product-based offering where the brand needed to work harder across packaged goods for the brewery and distillery. We settled on the notion of "sharing" or "finding your common ground" a place we all inhabit together otherwise known as Mother Earth. On the flip side of this, we have this underworld, a mystical place... the afterlife. We wanted to tap into this and explore the local characters or misfits that might live between these two worlds. 
"We have been using Demo from launch and wouldn't be where we are without them.  Being a fast pace and ever-evolving business we struggled to keep a consistent approach across our four different business arms, Emery managed to link these through branding and guided our business as a collective to communicate who we are. 
Having this strong base from a branding perspective has also allowed us the flexibility to grow, maintain that message and ultimately give our business the structure we need to further expand."
Jimmy Young - Owner
Common Ground Brewing - Common Ground Spirits - Common Ground Cellars - Milton Common
SERVICES RENDERED: 
LOGO DESIGN / IDENTITY DESIGN / SIGNAGE / HAND PAINTED MURALS / ILLUSTRATION / MERCHANDISE / TAGLINE CREATION / PACKAGING /  LIVERY  / POS
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