COMMON GROUND SPIRITS

FINDING COMMON GROUND
Since its inception, we’ve had the privilege of collaborating with Common Ground Brewing & Common Ground Spirits to shape their brand identity and bring their vision to life. From crafting their logo and branding to developing their packaging, signage, and marketing materials, every element has been carefully designed to boost this brand in a highly competitive space. 
This page showcases a selection of label designs for Common Ground’s premium whisky, spirits, and craft beers. Their core beer range recently transitioned from cans to bottles, presenting an exciting opportunity to refresh and adapt the designs for this new format while maintaining the brand story. In addition to these, Demo has also created their RTD (ready-to-drink) labels, with more designs currently in development. Each design balances bold, distinctive aesthetics with the timeless appeal of the Common Ground ethos, ensuring their products stand out on shelves and resonate with loyal customers. This case study highlights the synergy of design and storytelling, illustrating how cohesive branding can elevate a product range and build a strong connection with its audience.
"We have partnered with Demo since our launch, and their support has been invaluable to our success. As a fast-paced and ever-evolving business, we initially struggled to maintain a consistent approach across our four distinct divisions. However, Emery skillfully unified our branding efforts, guiding us to present a cohesive identity that truly reflects who we are. This solid branding foundation has empowered us with the flexibility to grow while ensuring our message remains clear and consistent. Ultimately, it has provided the structure necessary for our continued expansion and success."
Jimmy Young - Owner
Common Ones PTY Ltd
SERVICES RENDERED: 
LOGO DESIGN / IDENTITY DESIGN / SIGNAGE / HAND PAINTED MURALS / ILLUSTRATION / MERCHANDISE / TAGLINE CREATION / PACKAGING /  LIVERY  / POS
↑Back to Top