Heads of Noosa Brewing Co. is an Australian independently-owned craft brewery located in Noosa on the Sunshine Coast. With a passion for lagers and a focus on quality, they have concentrated their efforts and refined their process over time to provide a variety of well-rounded products.
With this in mind, we set about creating a brand identity which reflected this premium offer. We wanted a brand that was balanced, refined yet sophisticated. We worked with the team to create a visual identity and ultimately landed on the notion of locking in the importance of ingredients and fusing this with contemporary typography. We totally avoided the brand trend of using hops as it was obvious these guys were not out to follow trends but instead opted for the more sophisticated ingredients, the malts and barely which are vital to premium beers. From here, we developed a full suite of logos and badges that would launch the brand along with bottle labels, packaging and support material to help introduce and grow the business. Heads of Noosa is one of those rare success stories, two brothers on a mission to bring exceptional beer to the market with no compromises - if you have tried their beer I think you will agree that they have succeeded!
“I’ve worked with Emery for over 5 years now, he’s artistic, extremely talented, persistent, patient and an all-around good bloke! He brings an amazing skill set to the team but is not set in his ways nor pushy on imparting his own ideas – even though he often nails it from the get-go. For him, it is about bringing the customer's vision to life.”
Craig Masterton - Co-Founder Heads of Noosa
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LOGO DESIGN / IDENTITY DESIGN / SIGNAGE / MERCHANDISE / PACKAGING
LOGO DESIGN / IDENTITY DESIGN / SIGNAGE / MERCHANDISE / PACKAGING