The Defiance Bar is the new functions area at the Mill on Constance Street. Demographics designed the logotype to sit comfortably with the existing brand. As the bar is hired out for weddings and work functions, it was critical that the branding reflect the quality and character, something the owners were keen to showcase throughout the venue, with custom wall art and a large branded mural, which becomes a backdrop for social media. In keeping with our hands on approach to the main bar we took to the brush once again and hand painted the mural and also developed a tagline that captured the desired mood. After all, happiness is a state of defiance.