Hop, drop and roll to the brand new Helsby's Ale House, the iconic Pineapple Hotel's very own craft beer bar. Decked out in unique Pineapple throwbacks and a slieu of beer taps, there's a whole lot brewing at this old Hotel. Demographics we're invited to bring this exciting brand to life through the creation of a semi-fictitious character based on a local resident who inhabited the hotel for some 50 years. We wanted to keep a foot hold on the old while firmly focusing on the new and in particular the growing craft beer market in Brisbane. The resulting brand lends itself well to all manner of application making this one of our favourite brand creations and our proud new local.