THE MILL logoidentitysignagemerchandise

The craft beer scene has grown in Brisbane over the last few years and there is no finer establishment, nor selection of beer, than the Mill on Constance Street, a bar that balances tradition with new world values and local brews. Set inside the iconic old flour mill, this historic building plays host to two bars, and an outdoor entertainment area with events and live music most nights.

This bar needed a logotype and brand that was in keeping with the building's character. Something more than the sum of its parts. Something more than the run-of-the-mill. With a subliminal twist we added in the physical address 111 to create an iconic logotype and mark that would always put the emphasis back on the building itself, and its location within Brisbane's craft beer scene. With the logo firmly locked in we went about creating as many hand crafted brand applications as possible, from hand stamped mini beer coaster business cards, to large hand painted murals, and even a custom built beer barrel sign making this our most hands on project to date and one we are immensely proud to have been involved in.