THE OXFORD TAPHOUSE logoidentitysignagemerchandise

We were excited to hear news of a new craft beer bar opening on Oxford Street Bulimba, and even more excited when we were invited to do the graphics on this project. We got in right from the get-go and helped with naming and creating a logotype that was in keeping with this upmarket commercial and residential area.

An important feature of the bar was the takeaway Growler Station which the owner wanted to promote through the brand if at all possible. We came up with a subrand of the OX and stand alone logo mark which could be more playful and even customised some growler bottles together with antlers and bull horns to decorate the interior and further enhance the product offer.